Mellar Marketing is a new marketing consultancy that brings together a talented group of marketing professionals driven to finding (and consolidating !!) your competitive business edge.
The group is headed by Richard Smith who has over 20 years experience overseeing large sales, marketing and customer service teams in the sports, events and venue management industries as well as State & Local Government. Richard has also been responsible for the commercial success of key events such as the Australian Open, Australian Formula One Grand Prix, Commonwealth Games, World Swimming Championships and the World Indigenous Peoples Conference. Now he wants to help YOU!
The next twelve months and beyond will continue to be a challenge to business. With this in mind, Mellar Marketing is keen to work with you to develop a range of marketing services allowing you more time to develop the business you want.
Customer Insights: Maximising customer retention and satisfaction through detailed research of your client base. We find out what people like in your products and services, how we can attract new customers or win back others. Importantly, we ensure the positive aspects about your business are being reflected in your marketing and communications.
Research & Strategy: By taking a deeper look at your customer base we can critically analyse your entire sales and marketing programme. Our team will research your clients, business partners, contractors and suppliers to better understand perceptions and experiences in being your customer or partner.The results will help form key strategies to better connect products and services to your target markets.
Events Planning: Whether itís an intimate dinner for your key clients or a launch of a new product, we take a brief, engage the best people and make it a success.
Media & Communications: Our belief is that simplicity provides the best chance to be heard. So we take all your messages, link them to your brands and align them through effective PR campaigns and communications.
M: 0404 065 690
T: 03 9598 0602
PO Box 4029 Black Rock North, Victoria 3193